Create a movement and set the direction for your industry
Becoming market leader requires leadership. The realization that Trackunit wouldn't be able to create a successful turnaround of the construction industry singlehandedly sparked the idea of a new industry-wide purpose that stretched far beyond Trackunit’s own agenda.
“To turn around the status quo would require someone to gather and align the entire industry around one common goal.”
Downtime is the mother of all problems
The construction industry has been haunted by low productivity, blown up budgets and an all-time low public perception. In the report, Imagining Construction’s Digital Future, McKinsey made it clear that all the challenges of the industry could be backtracked to the lack of digitization in construction. This lack of digitization results in missed revenue, lost profits, wasted time and broken processes. In injured operators, damaged equipment, missing spare parts and broken promises.
In short, the lack of digitization leads to downtime – the mother of all problems in the construction industry.
Together, we will eliminate downtime
Through two decades, Trackunit has been pushing the digitization forward in the construction industry. However, to turn around the tanker of an industry that the construction industry represents, it would require someone to gather and align the entire industry around one common goal.
It takes great leadership and deep industry knowledge to gather an industry around a joint purpose. Nonetheless, that’s exactly what Trackunit set out to do.
With solutions that have pushed the construction industry forward during the past decades, the danish tech company, Trackunit, is one of the leading providers of IoT to the industry. Since the founding of the company more than 20 years ago, Trackunit has pushed the digitization of construction forward.
Client: Trackunit
Industry: IoT + Construction
Year: 2019
An invitation to the industry
The initiative was launched with an invitation to join the Eliminate Downtime Committee at The ARA Show – the American Rental Association convention with more than 700 exhibitors and thousands of participants. With a number of high level business leaders already onboard the committee, Trackunit held the first industry gathering at the show. Throughout the year, Trackunit hosted several industry gatherings across Europe and North America. Gatherings where everyone in the industry could meet up to share knowledge and discuss solutions with likeminded committee members.
Today the committee is made up of +30 industry leaders from the most influential companies in the industry. Together, they travel the world to meet the industry, take part in discussions and collectively form a strategy for the elimination of downtime.
This journey has positioned Trackunit as one of the absolute leaders of the digitalization of the construction industry.
