Without a transformation of the entire organisation, most digital initiatives end up as short-term fixes that will simply evaporate after a while.
A digital transformation can seem like pure gambling. Obviously, it’s not a game of chance, but it requires some bold decision-making to reinvent yourself to reflect the time we live in.
For this reason, many large incumbents tend to operate at the margins of their business when initiating a digital transformation. While innovation labs and new apps can boost the company’s digital presence, the legacy business often remains untouched.
Without a transformation of the entire organisation, most digital initiatives end up as short-term fixes that will simply evaporate after a while. It is in other words necessary to include the entire organisation for a digital transformation to be successful. To do so, the board of directors need to make some quite extensive decisions: Where to take the business, how to unfold the transformation program, where to position the company, who are the key stakeholders and how to make the employees feel at home in the transformed company.
Plateau was hired as advisors on the transformation and designers of a new identity that was to accompany this transformation and make the transition into software visible for clients as well as employees. Through a design process, Plateau came up with a well-thought identity and a mindset that set the foundation and framework for development of future services.