Setting a brand in motion

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Challenge

Our brief was to leverage the existing visual brand dynamics in a flexible design system suitable for a digital savvy audience. The system should enable Trackunit to create eye-catching online content across social media and banner ads.

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The Solution

To capture Trackunit’s unique brand personality the distinguished shapes of the Trackunit symbol were brought to life. Fast paced motion helped further emphasize Trackunits position as a challenger brand in their industry. The result; 50 templates with strong brand personality that could grab attention and evoke curiosity online.

‍With solutions that have pushed the construction industry forward during the past decades, the danish tech company, Trackunit, is one of the leading providers of IoT to the industry. Since the founding of the company more than 20 years ago, Trackunit has pushed the digitization of construction forward.
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Client: Trackunit
Industry: IoT & Construction
Year: 2019

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